Arena lights over a packed crowd
The talent ecosystem, mapped

Know who knows them.

Every famous name runs a company around itself: a team or label, a media company, marketing deals, ownership stakes, LLCs, a foundation and an investment arm, each run by named people. Sports Industry Data maps the whole enterprise, ring by ring, so you reach the right person by the right route.

Enterprise mapFictional demo talent
Rowan Castellane
Port Meridian Gulls · 17 structures · 19 people in three rings
3RD RING2ND RINGINNER CIRCLETMTheo MarshAgent of recordDCDelia CastellanePresidentIOInes OkaforChief of staffPNPriya NatarajanBusiness managerCWCelia WardMarketing agentHQHarper QuillPublicistGAGideon AshAttorneyPRPell RiveraClient servicesMTMarisol TeagueHead of contentKDKit DaleySocial media managerLVLena VoskuijlenCEONFNadia FerroManaging partnerSBSofia BrandtFinancial advisorALAmara LindExecutive directorJPJonah PikeAgent's assistantDRDana RoyceBrand partnerships lead (…HRHarborline Register…Registered agentOHOwen HaleStaff accountantEGEllis GrantProgram coordinatorRCRowan Castellane

A company around a name

Fifteen years ago a famous person ran everything through their agency. Now there is a management company, a business manager, a media company, deals, LLCs, a foundation and an investment arm, each with someone running it.

A finite population

A defined, bounded population.

Closed circles

The decision-makers are a mother who runs the holding company, a business manager, the person who manages the foundation. None of them are in an agency directory.

The empire map

Every structure under the name, and who runs it.

Search any agency, athlete, brand, charity or anyone else in the talent landscape. See your warm paths first, verified contacts next, and an AI-drafted intro ready to send.

Career (team / label)

Team, league or label

Port Meridian Gulls
Running back, 4th season · contract through 2028

Representation

Agency, agent, publicist, attorney

Bluehollow Talent Group
Football representation and marketing
Runs it: Theo Marsh (Agent of record), Celia Ward (Marketing agent), Jonah Pike (Agent's assistant)
Lumen & Pike PR
Publicity
Runs it: Harper Quill (Publicist)

Inner circle

Management team and family in business roles

Castellane & Co. Management
Family-run management company
Runs it: Delia Castellane (President), Ines Okafor (Chief of staff), Pell Rivera (Client services)

Media company

Media company, show, social media management

Fourth & Long Media
Podcast studio behind "Cleats Off"
Runs it: Marisol Teague (Head of content)
Halfcourt Social
Social media management (retained)
Runs it: Kit Daley (Social media manager)

Marketing deals

Endorsements and marketing partnerships

Brightfuel Hydration
Multi-year endorsement · run by Celia Ward (Bluehollow)
Runs it: Dana Royce (Brand partnerships lead (brand side))
Stride Lab
Signature cleat line

Ownership (CPG, ventures)

CPG brands and venture stakes

Gridiron Greens
CPG snack brand · co-owner, 8% stake
Runs it: Lena Voskuijlen (CEO)
Tidewater Field Ventures
Limited partner, sports-tech fund II

LLCs & holding companies

LLCs, their owners and registered agents

RC Holdings 22 LLC
Holding company · owners: Rowan Castellane (member) · manager: Delia Castellane · registered agent: Harborline Registered Agents
Runs it: Harborline Registered Agents (Registered agent)
Castellane Image Rights LLC
Name, image and likeness licensing · owner: RC Holdings 22 LLC

Investment arm & advisors

Investment arm, business manager, financial advisor

RC22 Capital
Personal investment arm
Runs it: Nadia Ferro (Managing partner)
Kestrel Lane Business Management
Business manager
Runs it: Priya Natarajan (Business manager), Owen Hale (Staff accountant)

Foundation & giving

Foundation, structure and who runs it

Castellane Next Play Foundation
501(c)(3) (fictional) · youth football camps · managed by Brightwell Philanthropy Partners
Runs it: Amara Lind (Executive director), Ellis Grant (Program coordinator)

Rowan Castellane and every company and person shown are fictional demo data. On a real person's map every fact carries its public source, and anything unsourced says Not found.

Concentric circles

Inner circle, second ring, third ring.

Each person is tagged with their ring, their business role and the structure they run. The inner circle is the agent of record, the manager, the business manager and family members in a business role. The second ring runs a structure: social media, the foundation, the financial advice, publicity, legal. The third ring is the staff around them.

  • Inner circle
    Theo Marsh, Agent of record · Delia Castellane, President · Ines Okafor, Chief of staff · Priya Natarajan, Business manager
  • 2nd ring
    Celia Ward, Marketing agent · Harper Quill, Publicist · Gideon Ash, Attorney · Pell Rivera, Client services · Marisol Teague, Head of content
  • 3rd ring
    Jonah Pike, Agent's assistant · Dana Royce, Brand partnerships lead (brand side) · Harborline Registered Agents, Registered agent · Owen Hale, Staff accountant · Ellis Grant, Program coordinator
Contact routes

Three ways in. Pick the right one.

Via the agency

The traditional path: agent of record and the agency's marketing team.

Via the management team

The management company, business manager and family members who hold a business role.

Via the infrastructure

The structures themselves: foundation office, media company, LLC registered agent, brand partner.

◎ Widen this circle

Have a ring member's business email or phone? SID cross-matches them with visitor identification, appends what is known about the person and their business, then finds the other people at that business. The circle grows by one ring, and every appended fact keeps its source.

Business roles and channels only. No home addresses or personal assets, never minors, privacy and suppression lists honoured, LinkedIn linked but never read.

Who it is for

For everyone who needs the person who runs the piece.

Talent and athlete agencies

Map the management company, the family in business roles and the agent of record across a roster, and see when they change.

Brands and CPG

Find the talent whose ownership stakes and deals fit your category, and the marketing agent or brand lead who decides.

Financial advisors

See the business manager, the holding LLC and the investment arm before you call, and who already advises them.

Investors and VCs

See who already holds stakes, which funds and LLCs sit under a name, and who manages each, before you pitch a round or a co-investment.

Foundations, fiscal sponsors and nonprofits

See the foundation structure, the 990, who runs it and who manages it, and when a new one forms or a sponsor changes.

Add-ons

Value-added services on top of the map.

The map is the product. These work on top of it, and every one is already built.

Off Field framework

Talent × foundation research columns (structure, who runs it, staff check, sources) as a working index for your own team.

Signals and alerts

Follow a talent or Watch an empty arm: foundation formed, company launched, family member named to a role, agent change, new contract.

Visitor intel

A pixel on your own site identifies the businesses that visit, cross-matched to the maps, and feeds Widen this circle.

Lead Queue

Signals and visitors become queued leads. Nothing enters your pipeline until someone approves it.

Pipeline

A kanban per account, from research to won, with every touch on the record.

API, SDK and MCP

REST API v1, a JavaScript/TypeScript SDK and an MCP server for Claude. Gated: access by request.

Research

Market sizing, buyer universe and competitive research on the talent business, every figure labelled with its source.

Sample data

Bluehollow Talent Group

Tier 1AgencyDomain HIGH

northline.example · parent rollup: none · 3 people you know

People — who you already know first
Theo Marsh · Agent
Warm
✓ verified
Celia Ward · Head of Marketing
Warm
✓ verified
Amara Lind · Director, Foundation
Haystack
pattern f.last
Pipeline
Cold Sales Funnel → Meeting booked
Recent news
Bluehollow signs two rookies signing
Foundation gala date set for spring
Roster
24 published clients · 6 with foundations
Job changeVP Partnerships moves agency → brand
SigningBoutique agency adds a WNBA client
Foundation newsAthlete foundation announces a youth camp
Agency changeAgent leaves for a PE-backed group
VisitorA target agency viewed your services page
BounceContact's mailbox closed — flagged stale
Job changeVP Partnerships moves agency → brand
SigningBoutique agency adds a WNBA client
Foundation newsAthlete foundation announces a youth camp
Agency changeAgent leaves for a PE-backed group
VisitorA target agency viewed your services page
BounceContact's mailbox closed — flagged stale
FAQ

The map, the data and privacy.

Straight answers. More on the trust page, or ask us on a walkthrough.

What is Sports Industry Data?

Sports Industry Data (SID) maps the business empire around famous people, led by sports. For each talent it shows every structure under their name (team or label, media company, marketing deals, ownership stakes, LLCs and their owners, foundation, investment arm) and the named people who run each one, placed in concentric rings from the inner circle outward, with the route to reach them: via the agency, the management team or the other infrastructure.

Why a map of the enterprise, not a contact list?

The decision-makers around a famous person are rarely in an agency directory. They are a business manager, a family member who runs the holding company, the person who manages the foundation or the social channels. Top-tier talent is a defined, bounded population, and their circles are closed. SID maps that population instead of selling an open database.

Who is it for?

Five kinds of buyer: talent and athlete agencies; brands and CPG; financial advisors and wealth firms; investors and VCs; and foundations, fiscal sponsors and nonprofits. Each sees who runs which piece of a talent's enterprise, and whether anyone on their own team already knows them.

What does "Widen this circle" do?

When a ring member has a business email or phone on file, SID cross-matches them with visitor identification and appends what is known about the person and their business, then finds other people at that same business, so the circle widens by one ring. Every appended fact keeps its source, and the results stay private to your account.

Where does the data come from?

Public sources (league and team rosters, agency rosters, state business filings, IRS 990s and charity registries, press), your own rolodex (private to your account) and licensed data partners. Every fact carries its source. A real person's profile holds only sourced public facts; anything we cannot source says Not found. We never scrape LinkedIn (linking to a profile is fine).

Do you hold personal details or contact minors?

No. SID keeps business roles and business contact channels only: no home addresses, personal phones or personal assets for anyone. Anyone under 18 is excluded. Privacy requests and suppression lists apply across every account, and anyone can ask to be removed at /privacy/request.

Can other customers see my contacts?

No. Your rolodex, notes, widened circles and pipeline belong to your account. Not other customers, and not our own staff, unless you grant time-limited, read-only support access, and every view is logged for you.

Is there an API?

Yes: a REST API (v1), a JavaScript/TypeScript SDK and an MCP server so Claude can search, map and draft for you. Access is by request: create an account and request access from the developer docs.

See the whole empire before you reach out.

Request access and we'll set up your account, or book a walkthrough.

Know who knows them. · Sports Industry Data